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The Gawker Media Newsletter - Spring 2010
Gizmodo Lands Biggest Tech Scoop Ever! You heard about this one. Gizmodo's exclusive coverage of a next generation iPhone prototype attracted over 15 million views and hundreds of media mentions from CNN to The Daily Show.READ MORE

 
NEWSWORTHY
Gawker & Turner Tear Up the South Gawker & Turner Tear Up the South
Gawker Media and Turner Sports & Entertainment Digital partnered to host Pits & Grits, a gathering of top players in the brand marketing space. See what went down at the track!
READ MORE
74% of Brands Buying Sponsored Posts 74% of Brands Buy Sponsored Posts
Inspired by prior branded content success, we launched the Sponsored Post product in January 2009. It now sells to 74% of our marketing partners. Display's not dead, but it has healthy competition.
READ MORE
 
INSIGHTS
17.8 Million Readers Strong 17.8 Million Readers Strong
With the Gawker Media audience now at 17.8 million unique visitors, we conducted a census to learn more about them. We'll be analyzing and posting the data on our Media Kit!
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Strengthening Our Core Readership Core Readers Matter More
While most marketers rank publisher audiences using reach metrics, we've been quietly tending a depth metric that explains something more important -- audience loyalty.
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CREATIVE RECAP
Stoli TFF Twitter Room
Stoli escorts you inside the paparazzi-spangled cinemas of NYC with the Tribeca Film Festival Twitter Room. Gawker's corps of festival VIPs tweet red carpet updates to readers in realtime. SEE IT
 VW Spring Guide
VW presents the Spring Guide, Gawker's definitive handbook for our favorite season. Six branded content installments dish seasonal to-do's on everything from testicle festivals to Conan's national tour. SEE IT
Gillette FusionGillette presents Gawker Media readers with Fusion, an application for remixing stories from all of our titles into a single shareable stream. Gawkmodo? Jalopspin? Deadhacker?! You decide. SEE IT
 Pax East, Alienware
Alienware teams up with Kotaku to host a reader meetup at PAX East. Hundreds of Kotakuites (including a bikini-clad Pikachu) gather to trade gameplays, try Alienware products, and drink cold brews. SEE IT
 
CHARTS & NUMBERS
How Readers Consume Gawker Media
More insights from The Gawker Media Census! See how our readers keep Gawker Media titles top of mind. READ MORE
Gawker Media Competitive Sets
Competitive Sets showing Gawker Media reach/age/income against other digital publishers are now available on the Media Kit. READ MORE
 
TOO INSIDERY
Nell Lawson & Keelin Linehan Movin' On Up
Nell Lawson moves up to AE as she crafts stellar media plans and chows down on Taco Bell. Keelin Linehan takes the lead as head of Creative, serving up savvy design (with a side of oysters). Beauty, brains, and appetites. Rawr.
Lauren Kamen, Mike Goldman, Paul Wecker, Justin Cross Fresh Meat
Lauren Kamen & Mike Goldman bring style and skill to their new roles as sales associates. Ever wonder who’s behind all our custom creative? That's designers Paul Wecker & Justin Cross. Welcome!
Diane Rose Schwartz A Rose By Any Other Name...
Congrats to Diane Rose Schwartz on her wedding to longtime love and nicest guy ever, Josh Schwartz. Her name may be changing a little, but she'll always be "D-Rose" to us. Cheers to Josh and Diane!
 
GAWKER DEADSPIN KOTAKU JEZEBEL IO9 JALOPNIK GIZMODO LIFEHACKER
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